Application store optimization is a way of optimizing an application to maximize visibility. An Application Store Optimization is similar to Search Engine Optimization. Technically speaking just like SEO; an app SEO is not only about visibility in the search list, but it is more about conversion rate optimization. App store optimization requires a strategy to be followed by keeping some facts in mind. Want to know more about this? Let us get familiar with it the amazing Google Play Store hacks to improve and augment the audience towards the application.
Keyword Research
Keywords are the most essential and crucial step while talking about pay store optimization. Choosing the exact keywords gets you halfway success. Target the words that have a high relevance concerning your business that attracts more increased traffic and is at the low competition. However, each application on the play store demands different keyword strategies. For the new applications, it gets highly complicated and challenging to fight for the top search engine rankings for bringing the popular search terms.
Optimize for the conversion and visibility
An app optimization works well when we think of enhancing the visibility and improving the conversion rates. Choose the appropriate application title of up to 30 characters that includes the keywords, a short description of around 80 characters, the keywords field comprised of 100 characters, and a long description not more than 4000 characters.
Google Play Store optimization & A/B testing
While implementing an application on the Google play store and the mentioned Google Play Store hacks, it is essential to keep two crucial factors in mind:
On-metadata
On-metadata factors are under the control of the developer that includes application title, descriptions, icons, and developer name.
Off-metadata
The developer does not entirely control off-metadata factors. However, these can be easily influenced, which includes ratings, user reviews, etc.
Google has its own A/B integrated testing tool. While A/B testing is the comparison of two diverse versions of store listing in opposition to each other to make out and recognize which version has better conversion either clicks or installs. During evaluating both, you will get to know better performance testing for your application.
Monitor the main KPIs
Always track all the KPIs, including keywords, top charts, similar applications, competitors, etc. Keeping track of all is essential.
Points to remember:
Do not overexert keywords in your short description
Keywords must be chosen wisely but make sure not to overstuff the keyword in your brief description. A short description is only 80 characters long. To put up the first impression as a strong and positive one, keep your short description precise and understandable.
Use keywords in a long description
To attract the target audience try using the keywords in the long description. The long description has more word count, so it is feasible to adjust keywords in it that will not generate keyword stuffing.
Ensure that your application icon stands out well
Choose an application icon that stands well in the application market. An application icon that relates your brand name and has higher potency to stand well against the competitors.
Get your app featured in Google Search App Packs
Google search app packs that turn to the Google search as not all the search queries for the applications take directly in the Google play store.
Optimize your app to reflect cultural differences among markets
Try using the localized and target the local audience by reflecting the cultural behaviors based on the locality. It is not only about the copy of the text but about the visuals as well that accompany your application listings. This applies to your text, promotional videos, and visuals as well.
It is essential to choose the right track and strategy for keeping your applications rank higher in Google. Pay attention to all the types of metadata in your application listings. Try performing the market research regularly and keep an eye on the competitor’s strategies to get going and apply these Google play store hacks to tour strategies for attaining heights in your business.
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